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Quality
Guidelines of Distinction
The Scotch Doc "Scotch Single Malt
Bar of Distinction"
and The Scotch Doc "Scotch Single Malt Store of Distinction"
The numerous questions that are asked concerning
the inventory requirements of a credible Scotch single malt
bar, retail outlet and home bar, as I conduct my seminar/tastings,
has prompted me to give some serious thought to the question.
The more I considered the inventory requirements of bar and
retail outlets, the more I realized that such facilities were
more than a mere repository of an assemblage of alcoholic beverages.
Without adequate knowledge to appreciate and dispense the continuously
expanding array of Scotch single malts, the "inventory
" remains little more than a "hoard " of Scotch
single malt. The unique, complex, sophisticated and expensive
Scotch single malt deserves much more respect and consideration
than simply being arranged on a handsome or convenient shelf
in a designated space.
I have worked with some of the finest steak houses, restaurants,
hotels and private bar owners to assist them in offering an
impressive and practical Scotch single malt bar. Such high-quality,
single malt outlets consist more of "what" the collection
contains than "how many" bottles are in the inventory.
With this in mind, a very fine quality, private home bar can
be developed with as few as a dozen bottles of Scotch Single Malt Whisky. The commercial retail outlet, however, will have
to offer a greater range of malts to meet the ever-expanding
desires of their clientele. After the development of a good
nucleus of malts, the inventory can be expanded to suit the
requirements, whims and, of course, ego of the owner.
The objectives of the individual(s) who are willing to expend
the time and to allocate the space and financial resources to
maintain a Scotch Doc-certified Scotch Single Malt Bar, or Store,
of Distinction are, indeed, special. Such objectives may include:
- The basic, innate desire to "have the best"
personal bar or retail outlet in the neighborhood or area.
- The ability to "impress" customers, clients
and friends.
- The desire to "present an image of distinction"
and "exceptional taste."
Whatever the individual motives, more than
an "accumulation" of bottles of Scotch Single Malt Whisky is required. In fact, a random "hoard" of alcoholic
beverages is not only crude and crass, it is an indication of
a host who is uneducated in the nuances of the alcoholic beverage
and also the skills of bar management hosting. It should be
remembered that a large, "intelligently selected collection"
of Scotch single malts is not a "hoard." To the contrary,
it is a "gastronomic library" of alcoholic beverages
selected to represent the broadest range of pedigrees of the
most complex and culturally entwined alcoholic spirit of all.
With an investment of a few hours of time and study, the other
associated investments will pay exceptionally higher dividends.
There are hundreds of Scotch single malts currently available
to the consumer. They are most commonly identified by the distillery
from which they come, their proof and their age. With the ever-increasing
astuteness and interest level of the connoisseur, however, knowledge
of several other characteristics of the single malt is required.
The well-motivated bar and store owner may, therefore, desire
to be able to address questions pertaining to the geographical
location in which the Scotch single malt was distilled and have
a knowledge of the "types" of casks in which the malt
was matured. There may, also, be an interest in being able to
discuss the "size and shape" of the "pot still"
in which the malt was distilled. Questions pertaining to the
general flavor characteristics that are imparted and influenced
by the environment and geographical region in which the Scotch
single malt was distilled, and/or matured, and other such questions
may also be of interest.
A bar and retail outlet owner that earns the Scotch Doc "Scotch
Single Malt Bar or Store of Distinction " Award is more
than an establishment or individual that can only "sell
or open a bottle, or pour a measure and mix a combination of
ingredients with alcohol." They are able to host knowledge-based
conversations for friends and clients requesting such information.
The bar and proprietor that earns this award provides their
friends and clients considerably more than "a drink or
bottle of whisky." They are legitimate connoisseurs and
gastronomes that will be sought out for their specialized knowledge
on this most unusual and exciting subject. With this criteria
in mind I submit the following guidelines:
Bar of Distinction
(Commercial) >>
Bar of Distinction
(Personal) >>
Store of Distinction
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